Job Description: • The SEO Specialist role is responsible for developing and implementing the organic search strategy in each business within the region. • As well as developing the global site structure and strategy you’ll lead best practice across all the local country teams, supporting and helping optimise their own regional tactics and ideas • Conduct audits to gauge the SEO health of the region’s websites from indexation, rankings, crawl rate, site speed and availability • Utilise the latest techniques to ensure high ranking across pages including: • Website architecture & internal linking optimization • Identify duplicate content issues • URL optimization • Meta & Heading tags management • Page speed & image optimization • Use of H1, H2, canonical, no-follow tags • Improve image & video search optimisation • Manage sitemaps & robots.txt • Improve page load speed on mobile device • AMP (accelerated mobile pages) implementation